{"title":"Deluxe Charcoal series","description":"\u003cp\u003e\u003cspan\u003e\u003cem\u003e\u003cstrong\u003eBORN TO STAND OUT\u003c\/strong\u003e\u003c\/em\u003e — not through excess, but through confidence, quality, and identity.\u003c\/span\u003e\u003c\/p\u003e","products":[{"product_id":"aura-charcoal-series-hoodie","title":"Heavyweight Oversized Hoodie – Charcoal Hoodie","description":"\u003ch2\u003eAURA – Charcoal Hoodie\u003c\/h2\u003e\n\u003cp\u003eAURA represents a refined approach to contemporary streetwear  combining elevated simplicity with premium craftsmanship. Designed with a focus on proportion and presence, this hoodie features a carefully tailored oversized boxy silhouette that delivers both structure and all-day comfort.\u003c\/p\u003e\n\u003cp\u003ePresented in a washed Charcoal colourway, the piece is defined by a minimalist AURA graphic positioned on the left chest, complemented by the signature star motif extending across the right sleeve. Finished with the DE-LUXE AURA graphic across the back, the design balances understated detail with a strong visual identity.\u003c\/p\u003e\n\u003cp\u003eConstructed from heavyweight 450 GSM 100% cotton French Terry, the hoodie offers exceptional softness, durability, and a substantial premium feel. The acid-washed finish enhances the texture and character of the fabric, creating a naturally worn-in aesthetic from the very first wear.\u003c\/p\u003e\n\u003cp\u003eBuilt on quality, detail, and intention, AURA delivers timeless essentials designed to integrate seamlessly into a modern wardrobe.\u003c\/p\u003e\n\u003ch3\u003eDetails\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003e450 GSM heavyweight French Terry cotton\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e100% premium cotton construction\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eAcid-washed Charcoal finish\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eOversized boxy fit\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eAURA chest graphic\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eSignature star graphic on right sleeve\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eDE-LUXE AURA back print\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eDesigned for everyday wear\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"De-Luxe-Aura","offers":[{"title":"XS","offer_id":49845457977581,"sku":null,"price":80.0,"currency_code":"AUD","in_stock":true},{"title":"S","offer_id":49845458010349,"sku":null,"price":80.0,"currency_code":"AUD","in_stock":true},{"title":"M","offer_id":49845458043117,"sku":null,"price":80.0,"currency_code":"AUD","in_stock":true},{"title":"L","offer_id":49845458075885,"sku":null,"price":80.0,"currency_code":"AUD","in_stock":true},{"title":"XL","offer_id":49845458108653,"sku":null,"price":80.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0769\/0056\/5229\/files\/4344E279-D9A7-4215-B94C-06B4D8616E32.png?v=1777520330"},{"product_id":"aura-charchoal","title":"Heavyweight Oversized Track-pants – Charcoal Track-pants","description":"\u003ch2\u003eAURA – Charcoal Track-pants\u003c\/h2\u003e\n\u003cp\u003eAURA represents a refined approach to contemporary streetwear  combining elevated simplicity with premium craftsmanship. Designed with a focus on proportion and presence, these joggers feature a carefully considered oversized silhouette that delivers both structure and all-day comfort.\u003c\/p\u003e\n\u003cp\u003ePresented in a washed Charcoal colourway, the design is defined by minimalist AURA branding, complemented by the signature star motif that reinforces the brand’s identity. Subtle yet recognisable, these details create a balanced aesthetic that merges understated design with bold presence.\u003c\/p\u003e\n\u003cp\u003eConstructed from heavyweight 450 GSM 100% cotton French Terry, the joggers offer exceptional softness, durability, and a substantial premium feel. The acid-washed finish enhances the texture and character of the fabric, delivering a naturally worn-in aesthetic from the very first wear.\u003c\/p\u003e\n\u003cp\u003eFinished with a washed black adjustable drawstring and a rear back pocket for functionality, every detail has been considered to create timeless essentials designed for everyday wear.\u003c\/p\u003e\n\u003cp\u003eBuilt on quality, detail, and intention, AURA is designed to integrate seamlessly into a modern wardrobe.\u003c\/p\u003e\n\u003ch3\u003eDetails\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003e450 GSM heavyweight French Terry cotton\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e100% premium cotton construction\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eAcid-washed Charcoal finish\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eOversized relaxed fit\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eSignature AURA graphic detailing\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eStar motif design\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eWashed black adjustable drawstring\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eRight back pocket\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eDesigned for everyday wear\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"De-Luxe-Aura","offers":[{"title":"XS","offer_id":49845541372141,"sku":null,"price":60.0,"currency_code":"AUD","in_stock":true},{"title":"S","offer_id":49845541404909,"sku":null,"price":60.0,"currency_code":"AUD","in_stock":true},{"title":"M","offer_id":49845541437677,"sku":null,"price":60.0,"currency_code":"AUD","in_stock":true},{"title":"L","offer_id":49845541470445,"sku":null,"price":60.0,"currency_code":"AUD","in_stock":true},{"title":"XL","offer_id":49845541503213,"sku":null,"price":60.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0769\/0056\/5229\/files\/IMG_1739.jpg?v=1778466522"},{"product_id":"aura-charcoal-set","title":"Heavyweight Oversized Hoodie – Charcoal Set","description":"\u003ch2 data-end=\"312\" data-start=\"290\" data-section-id=\"ktjyx6\"\u003eAURA – Charcoal Set\u003c\/h2\u003e\n\u003cp data-end=\"611\" data-start=\"314\"\u003eAURA represents a refined approach to contemporary streetwear  merging elevated simplicity with premium craftsmanship. Designed with a focus on proportion, structure, and everyday wearability, this hoodie and jogger set delivers an oversized silhouette that feels both effortless and intentional.\u003c\/p\u003e\n\u003cp data-end=\"915\" data-start=\"613\"\u003ePresented in a washed Charcoal colourway, the set features a minimalist AURA graphic alongside the signature star motif  subtly placed across the hoodie sleeve and integrated throughout the jogger design. These details create a distinctive identity that balances understated design with bold presence.\u003c\/p\u003e\n\u003cp data-end=\"1198\" data-start=\"917\"\u003eConstructed from heavyweight 450 GSM 100% cotton French Terry, each piece offers exceptional softness, durability, and a substantial premium feel. 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